FOR IMMEDIATE RELEASE
ALCiS® Daily Relief Now Available at Rite Aid Pharmacies Nationwide
Fast-acting topical pain reliever now available in over 5,000 Rite Aid stores
San Jose, Calif. – September 3, 2008–ALCiS Health, Inc., a provider of patented pain relief products, today announced that Rite Aid is stocking its over-the-counter topical pain relief cream, ALCiS Daily Relief, nationally.
ALCiS Health has seen steady growth in acceptance of ALCiS Daily Relief over the last year. Just over 12 months ago, the company was in the early phase of its retail roll-out. With the addition of Rite Aid stores, ALCiS Daily Relief is now available in more than 13,000 retail chain stores.
“Our retail success has come from focused marketing efforts to our defined target audiences – active baby boomers and athletes of all levels,” said Brian Berchtold, CEO and president of ALCiS Health. “Rite Aid understands these individuals and knows what products they need. These people face pain from arthritis to everyday aches to sports injuries—they’re ideal candidates for ALCiS Daily Relief.”
ALCiS Health has been ramping the growth of ALCiS Daily Relief by driving consumers into the retail stores. The company advertises on national cable television, radio, print and the Internet. Product sampling, to both the medical and athletic audiences, is another major marketing focus. Currently, over 7,000 healthcare professionals are enrolled in the sampling program, and ALCiS Daily Relief will be distributed at more than 50 key national and local sporting events in 2008.
In addition to Rite Aid, ALCiS Daily Relief can also be found on shelves at Walgreens and Longs Drugs on the West Coast, Duane Reade throughout the New York tri-state area, and a host of other retail drugstore chains, as well as a select number of specialty sports retail stores. For a complete list of where to find ALCiS Daily Relief, visit http://www.alcis.com/locator/.
About ALCiS Daily Relief
ALCiS Daily Relief is a fast-acting, clean-scented pain relief cream. The advanced patented technology found in ALCiS Daily Relief delivers the active ingredient for pain quickly – results can be felt in as little as five minutes. ALCiS Daily Relief is gentle to the skin with no burning or cooling sensation. It can be used for the temporary relief of minor aches and pains of muscles and joints associated with arthritis, simple backache, strains, sprains, bruises, and sports injuries.
About ALCiS Health
ALCiS Health, Inc., founded in 2004, is a health and wellness company that utilizes new, advanced patented technologies in our pain relief products. The company offers consumers over-the-counter (OTC) alternatives to lead healthy, productive and active lifestyles. ALCiS Health’s innovative solutions to pain relief help improve the quality of life for consumers by providing temporary relief of aches and pains.
Press representative: Lorne Richmond, Richmond Public Relations, 206-682-6979 or firstname.lastname@example.org